Miraval Resort and Spa
Situation: Miraval Resort and Spa is looking to expand their locations, and needs a brand identity that can help differentiate themselves in the category.
Approach: Miraval is the expert when it comes to transformative travel. There's an opportunity to shift the brand from being a place to "escape, improve, and renew" into an experience that transforms.
(With our strategic thinking and holistic digital approach, Rokkan won this pitch.)