In such a competitive industry constantly driven by awards, festivals, and results, Papel e Caneta exists to invent a better future for the world. Meaning "Paper & Pen" in Portuguese, it's a collaborative platform made up of global creative leaders and young people who want to challenge conventions and shine a light on new paths.

I had the pleasure of creating this video and photographing some pretty inspiring people. Many thanks to our friends below:

Jess Greenwood, VP, R/GA NY
Matt Eastwood, Worldwide CCO, JWT
Masa Kawamura, Founder, Party NY and Tokyo
Sarah Watson, Chief Strategy Officer, BBH NY
R. Martini, Founder, FLAGCX Brazil and NY
Fred Saldanha, CCO for Americas, Isobar
André Chaves, Connector, Papel & Caneta