Wieden+Kennedy NYC Brief

Situation: W+K NYC gave 20 teams the same brief regarding financial planning for college-bound students. Our team's idea was one of the 5 selected to be pitched at the NYC office. (And we won best pitch.)

Challenge: How can we get college-bound students to start planning their financial futures today?

Approach: Our team asked, “Why isn't financial planning considered a college essential?” We developed a financial planning tool called “SAVR” that would present financial planning in an intuitive and digestible way for college students.