Brawny, “Summon the Strongest”

Situation: Brawny was launching the world's first 3-Ply paper towel. Summon the Strongest set out to prove there's no mess too tough for Brawny, and that with 3-Ply, you can be ready for any and all messes. Additionally, we gave the Brawny Man a new look and feel to bring him into the modern world.

Challenge: Encourage people to call on Brawny when they need a stronger, more absorbent and more durable paper towel.

Team credits here